When TikTok launched, brands had no idea what to do with it. So they wanted help to educate, onboard and excite SMBs about the power of advertising on the Gen-Z focused platform.

Taking a cue from the dynamic platform, I created content that reflected the fun, quirky and creative nature of the brand, including a Branded Hashtag Filter that was rolled out globally, bespoke video and image content tailored to the AUS & NZ markets, landing pages and eDMs.