Rather than simply telling people what bp has to offer beyond the fuel pump, we wanted to show them through entertaining, playful and social-first content.

From launching Sting Energy to showcasing wildbean cafe favourites, I developed original concepts and visual treatments, bringing them to life through art direction and editing. The result was a mix of lo-fi, entertainment-led content designed to make everyday products worth discovering.

Since launching in October, the six Reels have generated over 477K combined Instagram views, with individual executions reaching up to 195K views.