To make Suntory BOSS Coffee even more crave-worthy, we created a series of elevated drink recipes that showed off the versatility of its ready-to-drink coffee range.

From Espresso Martinis to Tiramisu Lattes, the series brought four recipes to life through rich visuals, playful styling and satisfying, ASMR-inspired content designed for social.

I led the creative development and art direction, from moodboards and visual treatments through to sourcing props and ingredients, styling, lighting and shooting the content. I also worked across post-production, including editing, retouching and collaborating with designers on the final assets.

The series generated over 1.3 million combined views across its four Instagram Reels.