AWARD School is Australia’s premier course for creative problem solvers, storytellers, big thinkers and aspiring creatives. They give you the tools to be ready to take the next step into an agency creative department, take a business or creative idea to the next level, create better content or progress a career in commercial creativity with confidence.
Brief 1 - PosterClient: Windex Original Glass Cleaner
Audience: Anyone who wants their windows crystal clear.
Proposition: For the cleanest glass.
Brief 2 - Print campaignClient: carsales.com.au
Audience: Anyone looking for a used car at a good price.
Proposition: There’s a used car for every driver.
Brief 3 - TVCClient: IKEA
Deliverable: 30 Second TVC
Service: IKEA will buy back your used furniture and give you a voucher in return.
Audience: Sustainably minded people who don’t want their old furniture to go into landfill.
Proposition: Give your old furniture a second life.
Brief 4 - RadioClient: Heaps Normal Beer
Deliverable: 30 Second Radio Ad
Product: Non-Alcoholic Quiet XPA
Audience: People who feel like a beer but don’t feel like getting drunk.
Proposition: Beer without the consequences.
Brief 5 - Social MediaClient: Nicorette
Deliverable: A Social Idea that works on Facebook and/or Instagram
Product: Nicorette Gum
Audience: Smokers who are ready to quit but need support.
Proposition: Nicorette helps break your habit.
Brief 6 - PRClient: Tourism New Zealand
Deliverable: A PR idea
Product: A winter holiday in New Zealand
Audience: Australians who want to experience a different kind of winter holiday.
Proposition: Winter is different in New Zealand.
Brief 7 - DigitalClient: Squarespace
Deliverable: A digital idea that encourages people to build their website on Squarespace.
Service: Professional Website Builder
Audience: Anyone with an idea that needs an audience online.
Proposition: Don’t just dream it, build a website.
Brief 8 - DirectClient: HCF
Deliverable: A Direct idea across one or several touch points depending on your solution that gets people to take out HCF Insurance for their pet/s.
Service: Pet Insurance
Audience: Those who cherish their cats and dogs like family.
Proposition: Pets are part of the family, too.
Brief 9 - Integrated Ad CampaignClient: Taronga Zoo
Deliverable: 3 or more components executed across at least 3 platforms, such as TVC, radio, press, live stunt, banner ad, website, app etc.
Product: Day Pass to Taronga Zoo
Audience: People who love animals, and want to support wildlife conservation.
Proposition: Every ticket to Taronga Zoo helps animals in the wild.
Brief 10 - Commercial CreativityDeliverable: Come up with a product, business or entrepreneurial idea.
The Task: Come up with an idea for a product, business or entrepreneurial idea. It might be really big. It might be tiny. It might be a niche product. It might be a business concept that solves a consumer problem (eg. aglassof.com). It might be a business concept with a charitable aspect (eg. Hawke’s Beer). It should be something that demonstrates interesting thinking.
The Brief: To help focus your thinking (and to keep things fair) we have provided a couple of ‘springboards’. You will need to use one of these as the basis of your insight to come up with your product, business or entrepreneurial idea.
Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?
One in six Australian households are experiencing financial pressure - this comes in the form of the rising cost of housing, petrol and groceries.
These are pretty broad. An audience (over 65s) and an insight about the financial pressures brought on by the increasing cost of living. Your new product should have a thematic link - however loose - to one of them.
