To challenge the perception that ALDI's low prices mean lower quality, we put two of their biggest fans to the test with a real lie detector. Featuring Paul and Vicki from the ALDI IQ campaign, the three-part social series tackled common doubts about ALDI's Exclusive Brands through unscripted, lighthearted conversations.

I collaborated on creative development, storyboards, visual treatment and art direction, helped shape the production and interviewed talent on set. In post-production, I worked closely with the production team through to final delivery, including designing and animating the supers.

The three-part series has since generated 55.3K combined Instagram views.